A sample of digital art I’ve co-created for The Jewish Federation of Greater Washington’s various events, campaigns, and initiatives. Each project begins with designing custom branding that aligns with Federation’s overall visual identity, and is then adapted for different platforms including web, social media, email, and PowerPoint slide templates.

Because photography features prominently in much of Federation’s marketing and communications, it’s crucial that the pictures we use are authentic. I take great care in sourcing our photos from our partner organizations and professional event photographers so that community members feel represented and connected.

Software: Illustrator, Photoshop, After Effects

Web Banners

Webpage banners created for campaigns, holidays, events, and missions.

Match Month 2022

Branding for Match Month 2022, an annual month-long campaign where every donation to Federation was matched dollar-for-dollar. We used an earth tone palette and swirling lines evoking wind to reflect the fall season in which Match Month takes place.

Holiday art

We utilize stock photography for holiday art. This Purim series was co-branded with Federation and its partner, PJ Library, a non-profit program that provides free Jewish books to families.

Animated Email Banners

Using the branding I co-designed for each event, I animate energetic banners for our weekly community newsletter. I have a lot of fun coming up with new ways to animate text, photos, and transitions.

Animated logos

Used in videos and PowerPoint slide decks.

Animated Icons

I provided all of the icons for Federation's 2022 Digital Annual Report, which highlighted community impact and accomplishments from the previous year.

Animated Stats

Giving Tuesday, the Tuesday after Thanksgiving and the start of the holiday season, is a global movement and fundraising day for individuals, companies, and organizations to give back to their communities. Using our 2022 Giving Tuesday branding, I designed these animated stats for social media.