Overview
I collaborate with Shaina Colvin, Art Director, to create branding for The Jewish Federation’s various events, campaigns, and marketing projects. Each project includes a series of digital art pieces optimized for different platforms, such as web and email banners, slide decks, and social media. I source the majority of the photos from the Greater Washington community (collected from partner agencies and professional event photographers) so the imagery is authentically local and representative. Other photography is sourced from stock sites and the umbrella organization, Jewish Federations of North America.
Software: Illustrator, Photoshop, After Effects
Branding for Match Month 2022, an annual month-long campaign where every donation to Federation was matched dollar-for-dollar. We used an earth tone palette and swirling lines evoking wind to reflect the fall season in which Match Month takes place.
For holiday art, we utilize stock photography, starting with my image research for different background options. This Purim series was co-branded with Federation and its partner, PJ Library, a non-profit program that provides free Jewish books to families.
Web Banners
Animated Email Ad Banners
Used in Federation’s weekly email newsletter to the Greater Washington community.
Logo animations
Used in videos and slide decks.
Animated Icons
I provided all of the icons for Federation's 2022 Digital Annual Report, and animated some of them to provide more visual interest and variety.
Animated Stats
Using our 2022 Giving Tuesday branding (created in collaboration with Shaina Colvin), I designed these animated stats for social media.
